Skip to main content
Beginning of main content

Best Western George Hotel

3.0 out of 5.0

Recent guest reviews

Good parking facilities, small but adequate bathroom, good breakfast and very good central position with at least two excellent restaurants (all we had time to try) within easy walking distance. The absolute plus point for someone like me who hates soft beds and has, to avoid back ache, actually slept on more hotel room floors around the world than hotel room beds, one of the best hotel beds I've ever come across.

Overnight stay as I was working in Dereham. The hotel has good food and drink. The room was very well appointed and in a quiet location. During my stay, there was a coach of pensioners visiting, so the whole hotel was fairly quiet.

We were in room 103 which was very spacious with a large bathroom. The twin room was comfortable and reasonably quiet seeing that it overlooked the road outside. Storage space was good and the beds were fine. We had a problem with the loo leaking but when we brought it to the hotel's attention it was fixed immediately. We had a similar problem at home so alerted them as soon as possible as the water bills get horrific and they weren't aware of this at all. We ate there the first night in their lovely dining room. The food was good but we were disappointed that they didn't offer an a la carte menu for the dining room with the same food being offered as in the bar. However, the food was very good so we had no complaints. Breakfast was excellent with lots of choices from Kippers, Smoked haddock to muffins with scrambled egg and smoked salmon to a huge "Full English". The hotel was in a central position with good car parking facilities, my only problem was that I could not connect to the internet as I had an iPhone, my husband has an Android phone and he connected immediately. Apparently, this is a problem known to them but it didn't spoil my stay here. We would return to the George Hotel.

A superb meal, service and welcome lovely, a very good choice for celiac, and Graham on the bar is just lovely so patient and helpful. All in all a perfect lunch, and lovely experience, the waitress and chefs could not have been more helpful with regard our dietary challenges

The Best Western George was good, comfortable, and clean. The staff were very polite and friendly. The hotel has ample parking, and a nice bar/lounge/restaurant. It is an old building, complete with creaky floors (observation, not complaint!), and a mini-maze of levels, corridors, stairs, doors, and areas to mind the step. The two issues I had were (1) the WiFi was not strong enough to connect to in my room. I could go a few feet down the hall and connect, but although my device could see the network, the signal wasn't strong enough to establish a connection. (2) This is the biggest complaint: the shower was incredibly wimpy with very little pressure.

Sunday lunch (carvery) at the George. Staff friendly. Seated straight away at our table, drinks requested and arrived within a couple of minutes. Choice of pork or beef, roast potatoes, roasted parsnips, carrots, cabbage and cauliflower cheese. Within 5 minutes we were making our choices from the carvery. A very generous slice of beef served. Meat was very tender and gravy delicious. One course £9.95, two courses £11.95. Very enjoyable.

Rooms of a reasonable size. Everything worked as expected. Breakfast cooked to order and of good quality. Evening meal offed a reasonable selection of dishes. The car park is of a reasonable size. Wifi also worked without a problem

The George is in the very centre of the pleasant market town of Swaffam. Swaffam is a good base for a Norfolk visit. The rooms are reasonably comfortable with nice bathrooms and beds. They are getting a little tired and in need of some updating but generally are OK. They probably need to take the carpets up and nail the creaky floorboards down but perhaps that's what you get with a very old building. Our room faced the market square and main roads so there was a fair amount of traffic noise. Perhaps rooms at the back would be quieter. The bar and restaurant were very well used which says much about them and you can always find a quiet spot. Plenty of newspapers too. Breakfast was very good and reasonably priced. Lots of good parking. Everything was very clean. Generally, well recommended.

I stayed for one night for a wedding so didn't spend much time in the hotel as a whole. The hotel is old fashioned and creaky which isn't much of a problem and on first impressions our room wasn't too bad; although it did smell slightly of damp when we first walked in. The bed was comfy and the bedding and towels were clean which is the most important thing for me. When trying to use the shower in the morning we soon found out that it was useless. It took a good 10 minutes to set the temperature as it constantly fluctuated from boiling hot to freezing cold. The shower screen didn't suction to the bath either so it just swung around and even when trying to wedge it in place the floor still got wet. The hairdryer was ancient and lasted 10 seconds each time before overheating and turning off, so drying your hair would take a few hours. We had breakfast included which was decent enough and enjoyable. Graham who took our orders was very polite and cheery. We had a fry up which was nice, and there was a good selection of everything else to eat. I would maybe stay here again if I had a room with a shower and hairdryer that worked as the staff all seemed very nice

This hotel is an old coaching inn in the centre of town. The rooms in the older part are not as up to date and those in the newer extension at the rear. Unfortunately we had room 206 which overlooks the road junction, it was a very warm room which forced us to have the window open all night which also meant we had traffic noise. The room itself was comfortable and the few problems we found were dealt with efficiently. The staff were friendly and helpful, we found the food to be of a good standard and good portions, my only complaint was the menu was limited. Overall we enjoyed our visit but feel it was slightly overpriced.

Station Street Norfolk Swaffham England

Hotel highlights

  • Free WiFi in rooms and public areas
  • Free parking
  • Onsite dining
  • 24-hour front desk

Best Western George Hotel places you next to Church of St Peter and St Paul and Market Square. This 28-room, 3-star hotel has a restaurant, free in-room WiFi, and free self parking. Centrally located in Swaffham, the hotel is also a short walk from Swaffham Museum and The Green Britain Centre.


Explore the hotel and meet new friends over drinks at the bar/lounge, or enjoy a bite to eat at the onsite restaurant. For your convenience, a English breakfast is available for a fee.


Best Western George Hotel's 28 rooms provide coffee makers and phones. Guests can expect to find free WiFi and flat-screen TVs. Bathrooms offer hair dryers and free toiletries.

Property features

Best Western George Hotel features free WiFi in public areas and wedding services. Free parking is available if you drive. The front desk is staffed 24/7 to help secure valuables, and answer any questions about the accommodations.

Room options

Standard Room, 1 Single Bed, Non Smoking

Twin 1 | Sleeps 1

Standard Room, 1 Double Bed, Non Smoking

Full 1 | Sleeps 2

Standard Room, 1 Double Bed, Non Smoking

Full 1 | Sleeps 2

Family Room, Multiple Beds, Non Smoking

Twin 3 | Sleeps 4

Reviews from Trip Advisor

Trip Advisor aggregated rating

66% of guests recommend this hotel

Total of 346 reviews