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Icon Hotel

4.0 out of 5.0

Recent guest reviews

Staff were lovely and very helpful, gave us a seat near fishtank as kids loved it. Food was very nice, excellent size. Would definitely recommend. Especially if you have kids only downside is pay for parking.

We booked afternoon tea to celebrate a 70th Birthday. This was our first time at the Icon Hotel and we enjoyed our afternoon. Emma looked after us and the afternoon tea was really tasty. It was a very relaxing venue and all the staff very friendly. We shall definately be booking again .

I stayed at the Icon hotel recently on business and had a really good stay. This is a quirky little hotel in Luton. There is a very small car park on site which is free to guests. My room was really nice with a big bathroom and room for me to do a bit of work at the desk in the room. The bar area was also really nice but the quality of food was not great and I am afraid this lets the hotel down. Breakfast was good though and the staff are all really friendly. There is a small but well appointed gym as well. Nice hotel with a big future but food needs to improve.

Hotel is very nice. Staff are friendly and helpful. The room was lovely. Very clean. Bed was comfortable. There is a bar and restaurant on site. The shower was good. Hot water, good pressure. The only bad thing was the air conditioning unit is a bit loud.

I booked a special Champagne afternoon tea for 2 on Saturday at 12.30pm under the name Gillibrand. I was most disappointed to hear that not only the booking was under the Incorrect name but they did not receive their champagne and had to purchase their own alcoholic beverage for £16.50. The service was also slow and they had to wait quite a long time to be served. This was a special occasion purchased to celebrate the end of some chemotherapy treatment and I feel that they did not receive the appropriate care that should have been offered when the item was purchased. Very disappointed Sent from my iPhone

I have stayed here many times now and always enjoy it. The hotel is clean, tidy but more importantly the staff are lovely and always make you feel welcome. I have to go to Luton quite a lot for work and won’t stay anywhere else which to me says a lot .

Lovely hotel for our 1 night stay before travelling from Luton Airport. All of the staff were very welcoming and helpful. Room very clean and we ate our evening meal and breakfast at the hotel and both meals were excellent. Wish we had known beforehand that we could have booked a park & fly instead of taking our car to a car park at the airport.

The family were made very welcome. Had a lovely meal in the restaurant served by professional and friendly staff, where nothing was too much trouble. Great decor too. Have recommended and will return!

Excellent service nice themed decor. All the staff are very friendly. Easy journey to the airport takes about 15 minutes. There is some noise from the main road which runs by the side of the hotel but nothing terrible.

Had an afternoon tea for four at the icon and it couldn't have been a more pleasant experience. After having several afternoon teas at various other locations, I have always found it to be a rushed experience, this was not the case at the icon. The staff are friendly and attentive. The only downside was that I cut my finger on a broken milk jug but again the staff were very appologetic about this other than that it was a relaxing experience

15 Stuart Street Luton England

Hotel highlights

  • Free WiFi in rooms and public areas
  • Free parking
  • Onsite dining
  • Rooftop terrace

Icon Hotel is located 4.9 mi (7.8 km) from Hertfordshire County Showground and 9.1 mi (14.7 km) from ZSL Whipsnade Zoo. This 4-star hotel has 60 guestrooms and offers free in-room WiFi, free self parking, and a rooftop terrace. In central Luton, the hotel is also close to University of Bedfordshire.


This hotel serves as home to a bar, along with a restaurant that specializes in Italian cuisine. Savor a meal from the comfort of your room with 24-hour room service, or get a quick energy boost at the coffee shop/café. For your convenience, a English breakfast is served for a fee each morning from 5 AM to 10 AM.


All 60 individually decorated rooms feature coffee makers, free newspapers, and safes. Plasma TVs come with digital channels, and free WiFi keeps guests connected. Bathrooms offer hair dryers and designer toiletries. Other amenities include phones, ironing boards, and desks.

Property features

Guests of Icon Hotel enjoy a rooftop terrace, free WiFi in public areas, and a meeting room. Free parking is available if you drive. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry and luggage storage. Additional amenities include a business center, coffee/tea in a common area, and express check-in.

Room options

Executive Double Room

Full 1 | Sleeps 2

Deluxe Double Room

Full 1 | Sleeps 2

Reviews from Trip Advisor

Trip Advisor aggregated rating

86.0% of guests recommend this hotel

Total of 702 reviews