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Icon Hotel

3.0 out of 5.0

Recent guest reviews

My friend and I came in for cocktails one evening last month, we very well looked after and the cocktails were delicious!! We spent about 2 hours at the Icon and felt very relaxed and at home. The new decor is wonderful and has been a great addition to what was already a lovely hotel. Thank you to everyone who looked after us.

Stayed at the Luton Icon whilst doing a spot of QA for PHE last Wednesday. The staff where exceptionally helpful and very chatty, we had an excellent evening meal and a fine breakfast. Rooms perhaps a tad small but beds were comfortable and the air con worked overall a very good place to stay if you need somewhere for work

Lovely room, massive bed. Nice touch at night time from the hotel aswell with bed time cookie. Fish tank in the dining room is a good conversation starter. Staff were all very good and friendly. Car park is very very small but even he hotel had sorted that out for us. We had a party of 30 but this did not effect the service one bit.

Great hotel with great service. Alexander was very helpful in accommodating our requests. The hotel has good access to local transportation. Bars and restaurants are within a short walk. Can't thank everyone enough for a wonderful 2 days. Highly recommend to everyone.

I often come into the Icon after work to unwind, have a drink, catch up on emails, or even just reading a book. I can always guarantee great service and a smile on my face when I am here. A very special thank you to Alexander who is always one step ahead of my needs. He always goes above and beyond.

We stayed on a Friday night in May, when out for a night in Luton. From check in to check out, we were treated very courteously by all staff. The breakfast, with eggs cooked fresh to your preference, was better than some good 5 star London hotels we've stayed in.

Been here before and it lived up to expectation. Car park is a bit small but I managed to get a space on both nights which I counted as a bonus. Staff were helpful and the room was very comfortable if on the smallish side. I would recommend as one of the best hotels in that area.

I stay here on a weekly basis for business and i enjoy the theme and the lighting displays. The food is lovely and portions are very good, staff are very friendly and always happy to help. great location to the town centre

Excellent service by friendly and professional staff, nothing is too much trouble. The bar staff give a wonderful personal service, northiung is too much trouble for Michael the manager and his great team.

Stayed for one night and thoroughly enjoyed ourselves. Hotel is clean and quirky, (from the car on the roof above the entrance, the Vespa in the fish tank, the huge glitter ball lights to the bowler hat down-lighters)! I know it sounds garish, (if someone pitched that decor to me I'd run a mile!!) but it all works really well together and you just keep smiling at the amount of thought that has gone into the design. The 24 hour bar is comfortable and happy hour is between 18:00 - 19:00, (prices reduced by up to 50%). There's also a baby grand piano tucked away in the corner that occasionally gets played, (Wednesday & Saturday evenings I think??) and a gym if you want to burn off the calories after dinner! Staff were very helpful & friendly and always smiling. Thank you Kristina, Emma, Giles and the young lady with red hair behind the bar last night, (apologies I didn't catch your name)!!

15 Stuart Street Luton England

Hotel highlights

  • Free WiFi in rooms and public areas
  • Free parking
  • Onsite dining
  • Rooftop terrace

Icon Hotel is located 4.9 mi (7.8 km) from Hertfordshire County Showground and 9.1 mi (14.7 km) from ZSL Whipsnade Zoo. This 3-star hotel has 60 guestrooms and offers free in-room WiFi, free self parking, and a rooftop terrace. It's in central Luton and also within a 20-minute drive of The Snow Centre and Verulamium Museum.


This hotel serves as home to a bar, along with a restaurant that specializes in Italian cuisine. Savor a meal from the comfort of your room with 24-hour room service, or get a quick energy boost at the coffee shop/café. English breakfast is offered for a fee each morning from 5 AM to 10 AM.


All 60 individually decorated rooms feature coffee makers, free newspapers, and safes. Plasma TVs come with digital channels, and free WiFi keeps guests connected. Bathrooms offer hair dryers and designer toiletries. Other amenities include phones, ironing boards, and desks.

Property features

Guests of Icon Hotel enjoy a rooftop terrace, free WiFi in public areas, and a meeting room. Free parking is available if you drive. The 24-hour front desk has multilingual staff ready to assist with dry cleaning/laundry and luggage storage. Additional amenities include a business center, coffee/tea in a common area, and express check-in.

Room options

Executive Double Room

Full 1 | Sleeps 2

Deluxe Double Room

Full 1 | Sleeps 2

Reviews from Trip Advisor

Trip Advisor aggregated rating

86% of guests recommend this hotel

Total of 599 reviews