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Smartphone users: 1 in 5 book hotels or flights on mobile

Monday, May 14th, 2012

Smartphone, smart trips. Download the free Orbitz app for iPhone to book flights, hotels and rental cars.

By Valerie Moloney

We’ve come a long way from brick-and-mortar travel agencies and paper tickets. Cut to 2012, when one in five smartphone users are booking their hotels and flights on their mobile devices, according to a comScore study. In a fourth blog post for USA Today, Orbitz CEO Barney Harford spotlights our growing appetite for mobile travel apps, and the cost savings for booking mobile-only hotel deals. At Orbitz, we saw a 12 percent jump in customers using a mobile-optimized version of our website or a native app in the first quarter. (more…)