By Barney Harford, President & CEO, Orbitz Worldwide
We’re announcing today the launch of Hotel Price Assurance, an industry-leading innovation that promises you the best Orbitz rate when you book a hotel on Orbitz.com. Hotel Price Assurance is all about providing peace of mind to customers who want to book early but be protected in case rates drop later — and it’s completely automatic.
No one else is doing this for hotels. Once again Orbitz is leading the way, as we did with the launch of Flight Price Assurance last year.
Here’s how it works: You book any pre-paid hotel on Orbitz, another Orbitz customer subsequently books the same hotel stay at a lower rate, and Orbitz automatically sends you a check for the difference. If you’re really lucky, we’ll deliver it by hovercraft.
The launch of Hotel Price Assurance comes on the heels of the groundbreaking introduction of Total Price hotel search results at the same time as the launch of our aggressive Hotel Fee Cut promotion just a couple of weeks ago. And the launch a month ago of our Biggest Hotel Sale Ever.
There’s really no reason to look anywhere else when you need to book a hotel. And we’re taking that message to America in the new Orbitz TV ad that airs for the first time today. Check it out here:
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That is amazing!! I’m booking all my trips through Orbitz!