Advertising
Opportunities
Resources
With our educated, affluent, techno-savvy customer base, Orbitz provides a ripe opportunity for advertisers looking
to increase revenue, grow brand awareness, and drive traffic.
Let us get your business moving in the right direction.
If you're interested in targeting by product, check out opportunities for airlines, hotels, and car rentals advertising.
Banner advertising is an effective way to place your
message in front of the Orbitz consumer. Orbitz offers a
variety of placements and ad sizes for every marketing
need.
Opportunities include:
  • 120x600 skyscraper: Popular because of its high click-through rate, this large unit provides the most space for your marketing message.
  • 120x240 vertical banner: Vertical banners provide a unique-sized unit, perfect for eye-catching recognition.
  • 468x60 banner: This universal standard banner is great for campaigns running across multiple sites. Positioned at the top of most pages, the banner reaches the broadest Orbitz audience.
  • 125x125 square button: Providing compact messaging, this unit is available at a competitive rate to make your campaign dollars work hard.
Targeted ad placements allow you to receive the
most value from your campaign by getting your
message in front of your desired audience. Orbitz
offers the opportunity to target your ads to a specific
area of the Orbitz Web site, or to travelers based on
their origin or destination search criteria.
Sponsorships provide a unique opportunity to
associate your brand or offer with relevant content on
the Orbitz Web site. Sponsorships are ideal for
creating brand awareness or spotlighting a special
deal. Orbitz offers sponsorships on destination and
deals pages.
Opportunities include:
  • Page sponsorship: This prominent placement offers high visibility on the destination page of your choice.
  • "Great Deals": Boasting a high click-through rate, this integrated position attracts customers searching for interesting deals in their chosen destination.
  • Travel box: This large ad unit provides a destination-targeted opportunity to reach your desired audience.
  • Text link: This integrated position provides cost-effective targeting for your message.
  • Deal of the Week: This exclusive high-profile unit allows you to highlight your special offer.
Orbitz destination pages include:
  • Florida
  • Caribbean
  • Europe
  • Hawaii
  • Mexico
  • Las Vegas
  • United Kingdom
  • Ski Travel
  • Golf
  • Gay Travel
E-mails give you the opportunity to get your
advertising in front of our registered members and
influence their purchasing decisions.
Opportunities include:
  • Deals by E-mail: This e-mail offers wide exposure to our registered members who have requested to receive travel ideas and deals.
  • Confirmation e-mail: These e-mails offer targeted post-purchase cross-sell exposure to travelers heading to or from your destination of choice. Catch customers when buying for their trip is top of mind.
  • Pre-trip e-mail: This is a wonderful opportunity to offer last-minute products or services to a traveler right before his or her trip.