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Make them take special notice of your brand or promotion with a combination of ad placements listed below.
These assets will give you the biggest boost in driving transactions.
Customers must be able to purchase the advertised products through our site. If your product does not meet
this requirement, contact carrental@orbitz.com.
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The Orbitz car home page catches option-conscious
customers before they begin their search. Placements
on this page keep your sale or offer top-of-mind during
the decision making process.
Opportunities include:
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Center spot: The center spot is the focal point of the
page. It offers the most prominent space available in the
car path.
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299x42 banner: This top-of-the-page unit extends your
reach to the broadest number of car rental customers.
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Text link: This integrated position allows you to cost
effectively feature your deal on the Orbitz car home page.
Placements are available on a limited basis. Availability
is subject to Orbitz approval. Contact your Orbitz
representative for rates.
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Taking advantage of opportunities on the car search
results page puts your brand in front of shoppers while
they are making their car-rental decision. Banners may
be targeted to the pick-up location.
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468x60 banner: This universal standard banner is great
for campaigns running across various sites.
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120x240 vertical banner: Vertical banners provide a unique-sized unit, perfect for eye-catching recognition.
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Post flight purchase: After an Orbitz customer has
puchased a flight, your logo will appear on the
hotel and car-rental cross-sell page. This page is
intended to drive car-rental sales and can be
targeted by location.
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Destination pages offer the opportunity to target your
car rental for a specific destination.
Opportunities include:
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Page sponsorship: This prominent placement offers
high visibility on the destination page of your choice.
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"Great Deals": Boasting a high click-through rate,
this integrated position attracts customers searching
for interesting deals in their chosen destination.
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Travel box: This large ad unit provides a destination-targeted opportunity to reach your desired audience.
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Text link: This integrated position provides cost-
effective targeting for your message.
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468x60 banner: Positioned at the top of the page,
this targeted banner is great for campaigns running
across various sites.
Orbitz destination pages include:
- Florida
- Caribbean
- Europe
- Hawaii
- Mexico
- Las Vegas
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- United Kingdom
- Ski Travel
- Golf
- Gay Travel
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All car advertising will link to a car landing page created
by Orbitz. This page combines graphical representation
of your brand with marketing text alongside a booking
engine targeted specifically to your company.
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