Advertising
Opportunities
Resources
Orbitz attracts a loyal following by offering the most low airfares in one place.
Draw special attention to your sale, promotion or product with high-profile advertising placements. The assets listed
below provide the most effective communications for air-travel advertisers.
Adhering to the principle of unbiased results, Orbitz does not allow advertising in the air booking path. Also,
customers must be able to purchase the advertised products through our site.
Orbitz Charter Associates qualify for an advertising discount. Contact your representative for details.
The Orbitz home page catches your customers at the
beginning of the travel search experience. Taking
advantage of home page placement puts your message
top of mind.
Opportunities include:
  • Center spot: As the focal point of the page, the center sport provides the largest, most prominent space available on the site.
  • Home page banner: This top-of-the-page banner offers a less expensive way to reach the largest possible Orbitz audience.
  • Text link: Feature your deal on the Orbitz home page in this integrated, cost-effective placement.
Placements are available on a limited basis. Availability
is subject to Orbitz approval. Contact your Orbtiz
representative for rates.
Featuring placements that boast high click-through
rates, the deals page is a great place to spotlight your
current promotion.
Opportunities include:
  • Deal of the Week: This exclusive, high-profile unit allows you to highlight your special offer.
  • 468x60 banner: Positioned at the top of the page, this banner captures the audience with your current offering.
This e-mail offers wide exposure to our registered
members who have requested to receive travel
ideas and deals.
Destination pages offer the opportunity to target your
product for specific markets.
Airline sponsor: The focal point of each destination
page, this placement highlights your airline name, logo,
promotional text and sample fares.
Orbitz destination pages include:
  • Florida
  • Caribbean
  • Europe
  • Hawaii
  • Mexico
  • Las Vegas
  • United Kingdom
  • Ski Travel
  • Golf
  • Gay Travel
All airline advertising will link to a dedicated air landing
page created by Orbitz. This page combines a graphical
representation of your airline with marketing text and
sample fares alongside a booking engine that may
launch a search targeted specifically to your airline.